Multivariate Analysis : An Application-Oriented Introduction
Klaus Backhaus
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Verkaufskompetenz im Außendienst : Der Kompaktkurs mit Grundlagen, Anwendungen und Beispielen
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MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, Global Edition
Philip Kotler
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The New Shop Floor Management : Empowering People for Continuous Improvement
Kiyoshi Suzaki
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The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led
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Commodity Advertising : The Economics and Measurement of Generic Programs
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Neue Herausforderungen im Employer Branding : Wie Digitalisierung und Homeoffice den Aufbau von Arbeitgebermarken verandert haben
Wolfgang Immerschitt
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Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling
Christoph Burmann
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Marken erfolgreich gestalten : Die 20 wichtigsten Grundsatze der Markenfuhrung
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Storytelling im Vertrieb : Eine Schritt-fur-Schritt-Blaupause fur gewinnende B2B-Verkaufs-Gesprache
Oliver Grytzmann
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Quick Guide Pressearbeit fur kleine und mittelstandische Unternehmen : Wie Sie Medien professionell und wirksam fur sich gewinnen
Nina Claudy
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Marketing-Einfuhrung : Grundlagen - Uberblick - Beispiele
Alfred Kuß
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