Verkaufskompetenz im Außendienst : Der Kompaktkurs mit Grundlagen, Anwendungen und Beispielen
Dirk Thiemann
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The New Shop Floor Management : Empowering People for Continuous Improvement
Kiyoshi Suzaki
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MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, Global Edition
Philip Kotler
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The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led
John Abram
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Commodity Advertising : The Economics and Measurement of Generic Programs
Olan D. Forker
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Identitatsbasierte Markenfuhrung : Grundlagen - Strategie - Umsetzung - Controlling
Christoph Burmann
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Distributions- und Handelslogistik : Netzwerke und Strategien der Omnichannel-Distribution im Handel
Christoph Tripp
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Der Social-Media-Zyklus : Schritt fur Schritt zum systematischen Social-Media-Management im Unternehmen
Alexander Decker
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Dienstleistungsmanagement : Grundlagen – Konzepte – Instrumente
Sabine Haller
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Marketingubungen : Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining
Manfred Bruhn
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B2B-Marketing und Vertrieb : Strategie – Instrumente – Umsetzung
Enrico Purle
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Basiswissen Marketing : Quick Guide fur (Quer-) Einsteiger, Jobwechsler, Selbststandige, Auszubildende und Studierende
Gerd-Inno Spindler
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